What We Actually Know About Optimizing for LLM Search
When you search on the internet, there’s a good chance LLMs are involved somewhere in the…
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Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing….
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Do AI Assistants Prefer to Cite “Fresh” Content? (17 Million Citations Analyzed)
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million…
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Unless users take action, Android will let Gemini access third-party apps
Starting today, Google is implementing a change that will enable its Gemini AI engine to interact…
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AI Traffic Has Increased 9.7x in the Past Year
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going…
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Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups
Search engines keep telling us traffic from AI search is better quality, but is it? At…
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15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning…
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The top fell off Australia’s first orbital-class rocket, delaying its launch
This was unusual Payload fairing problems have caused a number of rocket failures, usually because they…
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How to Do an Actually Useful PPC Competitive Analysis Using AI
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing…
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What Is llms.txt, and Should You Care About It?
Developers and marketers are being told to add llms.txt files to their sites to help large…
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OpenAI releases new simulated reasoning models with full tool access
On Wednesday, OpenAI announced the release of two new models—o3 and o4-mini—that combine simulated reasoning capabilities…
