Data & Studies – eCommerce Website Tutorials

96.98% of Clicks Happen in the Top 10 Search Results

How many clicks and impressions come from rankings beyond Google’s first page? To find out, we analysed…

Article Performance Data from Ahrefs Linking websites Read moreHow to Add Meta Tags in WordPress [A…

We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve…

Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing….

Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million…

Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my…

Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs….

Get the week’s best marketing content Does being seen more on the web lead to more…

Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going…

Going into this study, I suspected that domain-level link metrics would not be a good predictor…

I don’t think this result will come as a surprise to anyone. Websites that get more…

Search engines keep telling us traffic from AI search is better quality, but is it? At…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the…

Ever wonder which SEO bots are the most blocked? This can impact the quality of the…

Built within these scores is an implicit assumption that the higher your score, the higher you’ll…

Back in 2017, we conducted a study to answer a simple yet important question: How old…