We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks.
In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs?
Read the full research report
Download and read the full PDF report here (no email required): The State of AI in Content Marketing.
It includes extra research and analysis on AI content performance and costs, expert commentary from a dozen content and AI experts, and the full research methodology.
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Of those companies that use AI, only 16% choose to disclose the use of AI in their content. The remaining 84% choose not to disclose AI use:
Disclosure was most common at micro (1–9 employees) and enterprise (1,000+ employees) companies. Enterprise companies in particular are likely to have rules and regulations that make disclosure necessary:
It’s also slightly reassuring that the companies that are the heaviest of AI content are also the most likely to disclose its use, with 26% of companies publishing majority “pure” AI content disclosing its use:
