The 100 Most Searched People on Google in 2024

Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.

You can do the same for your industry too.

Here’s how:

1. Go to Keywords Explorer
2. Enter the names of famous people in your niche
3. Go to the Matching terms report
4. Filter for keywords related to gears using the Include filter

For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.

Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.

The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.

As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:

Want to do keyword research for your site? Sign up for Keywords Explorer.