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SEO “Chunk Optimization” is Overrated

“Chunk optimization” is the latest shiny object in SEO, but it’s not the shortcut to visibility…

Ars Technica: I’m skeptical of AI in general, particularly in a research context, but there are…

First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their…

Unfortunately, with every additional tick bite or exposure to food or products containing alpha-gal, the allergy…

There are plenty of website metrics out there, and just as many tools to track them. So,…

The summer holiday season starts. Time to hit the beach, mountains, or the couch 😄 My…

The financial services firm Charles Schwab reported last month that IPOs are on the comeback across…

Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million…

Plus, OBBB got rid of penalties for automakers who fail to meet Corporate Average Fuel Economy…

Citing research by NASA and the Smithsonian, Durbin said that the total was closer to $305…

Delays and dictionaries One year after the Stanford work, in 2024, Stavisky’s team published its own…

Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it?…

Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going…

Welcome to the Tuesday Telescope. There is a little too much darkness in this world and…

The Google Books precedent probably can’t protect Meta against this second legal theory because Google never…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the…