How to Audit Brand Mentions for Modern SEO
Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who…
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How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website….
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The 50 Best PR Pitching Opportunities in ChatGPT
We analyzed our Brand Radar database of 9.6 million ChatGPT queries to find the most visible,…
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I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either
We’re all trying to figure out the future of content marketing. Thanks to generative AI, every…
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LLM Visibility: What It Is and How to Optimize for It
Millions of people still turn to Google for answers. But there’s also a growing number of…
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Geoengineering will not save humankind from climate change
A team of the world’s best ice and climate researchers studied a handful of recently publicized…
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10 Best Ubuntu Extensions for Smarter Desktop Management
Do you feel like your Ubuntu desktop turns messy the moment you open more than a…
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Speed Isn’t Everything When Buying SSDs – Here’s What Really Matters!
A few months ago, I learned this the hard way: never rely on a cheap DRAM-less…
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GOP may finally succeed in unrelenting quest to kill two NASA climate satellites
Before satellite measurements, researchers relied on estimates and data from a smattering of air and ground-based…
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What We Actually Know About Optimizing for LLM Search
When you search on the internet, there’s a good chance LLMs are involved somewhere in the…
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Research roundup: 6 cool science stories we almost missed
DOI: Archaeometry, 2025. 10.1111/arcm.70030 (About DOIs). DOI: Journal of Medieval History, 2025. 10.1080/03044181.2025.2546884 (About DOIs). Snails…
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SEO “Chunk Optimization” is Overrated
“Chunk optimization” is the latest shiny object in SEO, but it’s not the shortcut to visibility…
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Study: Social media probably can’t be fixed
Ars Technica: I’m skeptical of AI in general, particularly in a research context, but there are…
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The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their…
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“Red meat allergy” from tick bites is spreading both in US and globally
Unfortunately, with every additional tick bite or exposure to food or products containing alpha-gal, the allergy…
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How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them. So,…
