Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility
Content that stays current stays visible. Your content’s publish date can be a competitive advantage or…
Content that stays current stays visible. Your content’s publish date can be a competitive advantage or…
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see…
Your brand is being talked about on YouTube right now—and you probably have no idea what’s…
AI assistants like ChatGPT, Gemini, and Perplexity have become the new places people turn to for…
Brand mentions happen when people talk about your company online without necessarily linking to your website….
Millions of people still turn to Google for answers. But there’s also a growing number of…
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve…
When you search on the internet, there’s a good chance LLMs are involved somewhere in the…
There are plenty of website metrics out there, and just as many tools to track them. So,…
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million…
It’s the translation of the word “elves” that is central to their new analysis. Based on…
Get the week’s best marketing content Does being seen more on the web lead to more…
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going…
Going into this study, I suspected that domain-level link metrics would not be a good predictor…
I don’t think this result will come as a surprise to anyone. Websites that get more…
At the same time, Google is seeking to set itself apart from AI upstarts. “Generative AI…