How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website….
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SEO “Chunk Optimization” is Overrated
“Chunk optimization” is the latest shiny object in SEO, but it’s not the shortcut to visibility…
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Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing….
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The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their…
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How to Get Your Website Indexed by Search Engines in 2025: A Complete Guide
You’ve launched your new website. Now you’re hearing a flood of new terms: SEO, index, sitemap,…
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Do AI Assistants Prefer to Cite “Fresh” Content? (17 Million Citations Analyzed)
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million…
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6 Content Marketing Conferences to Attend in 2025
As content marketers, we spend most of our time sitting in front of a screen, buried…
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9 SEO Conferences to Attend in 2025
We’ve attended dozens of SEO conferences and found some standout events that consistently deliver value, insight,…
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The Lean Guide to Product Research
Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it?…
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AI Traffic Has Increased 9.7x in the Past Year
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going…
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Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor…
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Websites With More Organic Search Traffic Get Mentioned More in AI Search
I don’t think this result will come as a surprise to anyone. Websites that get more…
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Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups
Search engines keep telling us traffic from AI search is better quality, but is it? At…
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FOSS Weekly #25.23: Helwan Linux, Quarkdown, Konsole Tweaks, Keyboard Shortcuts and More Linux Stuff
There is some interesting news from this month’s desktop Linux market share update. Linux has reached…
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Generative Engines Are Breaking Web Analytics and Hurting Their Future
Search is moving from traditional search engines to generative engines, but traffic from many of these…
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How to Do an Actually Useful PPC Competitive Analysis Using AI
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing…
