What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM,…
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AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same
AI assistants like ChatGPT, Gemini, and Perplexity have become the new places people turn to for…
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Ahrefs Evolve 2025 Recap: What You Missed (and Why It Matters)
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms….
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15 Ahrefs MCP Use Cases for SEOs & Digital Marketers
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs…
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The Ultimate 82-Point Checklist for SEO & AI Visibility
Article Performance Data from Ahrefs Organic traffic Read moreHow to Add Meta Tags in WordPress [A…
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The 10 Best Marketing Podcasts (Recommended by Actual Marketers)
This isn’t a generic roundup of the “best” marketing podcasts. Ahead of Ahrefs Evolve 2025, we…
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How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website….
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SEO “Chunk Optimization” is Overrated
“Chunk optimization” is the latest shiny object in SEO, but it’s not the shortcut to visibility…
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Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing….
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The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their…
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How to Get Your Website Indexed by Search Engines in 2025: A Complete Guide
You’ve launched your new website. Now you’re hearing a flood of new terms: SEO, index, sitemap,…
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Do AI Assistants Prefer to Cite “Fresh” Content? (17 Million Citations Analyzed)
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million…
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6 Content Marketing Conferences to Attend in 2025
As content marketers, we spend most of our time sitting in front of a screen, buried…
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9 SEO Conferences to Attend in 2025
We’ve attended dozens of SEO conferences and found some standout events that consistently deliver value, insight,…
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The Lean Guide to Product Research
Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it?…
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AI Traffic Has Increased 9.7x in the Past Year
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going…
