What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM,…
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM,…
Microsoft said earlier this month that it wanted to add better voice controls to Copilot, Windows…
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs…
Brand mentions happen when people talk about your company online without necessarily linking to your website….
Millions of people still turn to Google for answers. But there’s also a growing number of…
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve…
Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing….
There are plenty of website metrics out there, and just as many tools to track them. So,…
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million…
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going…
In an interesting turn of events, Linus Torvalds and Bill Gates meet each other for the…
Search engines keep telling us traffic from AI search is better quality, but is it? At…
Search is moving from traditional search engines to generative engines, but traffic from many of these…
By late 2021, major updates for Windows’ built-in Notepad text editor had been so rare for…
It took me way longer than I’d like to admit to wrap my head around MCP…
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning…