The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their…
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their…
You’ve launched your new website. Now you’re hearing a flood of new terms: SEO, index, sitemap,…
There are plenty of website metrics out there, and just as many tools to track them. So,…
The summer holiday season starts. Time to hit the beach, mountains, or the couch 😄 My…
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million…
Get the week’s best marketing content Does being seen more on the web lead to more…
We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood…
Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it?…
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going…
Going into this study, I suspected that domain-level link metrics would not be a good predictor…
I don’t think this result will come as a surprise to anyone. Websites that get more…
Search engines keep telling us traffic from AI search is better quality, but is it? At…
It’s FOSS is turning 13 this week! It was created on 14th June, 2012 as a…
At the same time, Google is seeking to set itself apart from AI upstarts. “Generative AI…
Search is moving from traditional search engines to generative engines, but traffic from many of these…
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning…