Google Web Guide: What It Is, How It Works, and What It Means for SEO
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience:…
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience:…
AI writing tools make the writing part faster, but writing was never the hard part. The hard…
It’s a common belief that AI-generated blog posts are inherently low-quality and inferior to their human-made…
Ask ChatGPT “What’s the best (your product category)?” right now. Does your brand come up? If you…
Whether you call it GEO, AEO, LLMO, or SEO for AI search, it is a field…
People turn to ChatGPT for researching, building tools, and—yes—even buying. But many brands have no idea…
With all the talk about brand authority shaping performance in Google, especially its AI search features,…
Your Google Business Profile is sitting there. Verified. Complete. Maybe even optimized. But when potential customers…
How much traffic do AI Overviews drive? How much awareness do they create for your brand?…
The same principles apply to backlinks. When other sites link to you using topically relevant anchor…
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview…
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we…
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see…
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM,…
Your brand is being talked about on YouTube right now—and you probably have no idea what’s…
If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI…