Low-hanging fruit SEO opportunities can help you:
- Get your content indexed by Google ASAP
- Achieve maximum results with minimum effort
- Show clients fast progress to prevent churn
- Get buy-in for more SEO resources
Here are 12 SEO quick wins you can implement today.
share of voice and traffic to your website.
Using the Opportunities report, you can access a pre-filtered report of keywords where:
- You rank in positions 2 to 8
- There is a featured snippet in the SERP
- You don’t already show up in the featured snippet
You can use this list of keywords to improve your topic coverage and optimization with snippet-friendly content in each post.
The easiest thing to try for SEO quick wins is adding a new section in your content that directly addresses each keyword and its intent. Immediately underneath the section’s heading:
- Answer the question directly
- Fulfill the searcher’s intent
- Remove excess or filler content
For example, let’s look at the keyword “50 30 20 rule”. Currently, Investopedia is ranking in the featured snippet with the following text:
It is a direct yet succinct paragraph fulfilling the searcher’s intent of understanding what the rule is about and how to apply it.
Compare that to NerdWallet’s content, which is ranking in position 3 for the same keyword:
It has a similar amount of content. And, on the surface seems to address the question directly since it begins with “The 50/30/20 rule is…”.
However, it doesn’t quite meet search intent because it doesn’t give enough detail for someone to understand the rule enough to apply it. For instance, it mentions there are three main categories that apply to the rule but does not list them.
A simple tweak to directly answer a question or better fulfill searcher intent is often all that’s needed to help rank in more featured snippets.
How to Do a Content Gap Analysis [With Template].
competitor analysis tools. He changed the angle and added new tools to the list. You can see an immediate spike in performance after he published the new post:
Keyword cannibalization is when multiple pages on your website rank for the same keyword and compete with each other. It is often the case that they compete because they fulfill the same intent.
There are many cases where having multiple pages ranking is not in itself an issue.
For instance, in the case of keyword diversification, you can have multiple pages ranking for the same keyword but without competing with one another.
In this case, you have greater visibility on the SERP and can earn more traffic.
The Opportunities report will take you to a pre-filtered view of keywords you rank for with multiple URLs.
I recommend checking out each keyword to assess if the ranking pages are competing with each other or not.
If you see them constantly swapping positions, consolidating into one article may be the best move forward:
However, if you see them all ranking simultaneously for a decent amount of time, then that’s an example of keyword diversification and likely won’t need additional action from you:
In this report you can also check out your competitor’s websites to see which keywords offer them great diversification opportunities and more SERP coverage.
Doing so could help you identify new angles or intents that your current content doesn’t cover.
In such cases, you could try creating a new piece of content targeting the same keyword but fulfilling a different intent.
For instance, if you already have a definition post, try creating a how-to guide. The content your competitors have will be a good indication as to which angles and search intents will work best for the topic.
Using the Opportunities report, you can access a pre-filtered report of keywords where:
- You rank in positions 2 to 8
- There is a featured snippet in the SERP
- You don’t already show up in the featured snippet
You can use this list of keywords to improve your topic coverage and optimization with snippet-friendly content in each post.
The easiest thing to try for SEO quick wins is adding a new section in your content that directly addresses each keyword and its intent. Immediately underneath the section’s heading:
- Answer the question directly
- Fulfill the searcher’s intent
- Remove excess or filler content
For example, let’s look at the keyword “50 30 20 rule”. Currently, Investopedia is ranking in the featured snippet with the following text:
It is a direct yet succinct paragraph fulfilling the searcher’s intent of understanding what the rule is about and how to apply it.
Compare that to NerdWallet’s content, which is ranking in position 3 for the same keyword:
It has a similar amount of content. And, on the surface seems to address the question directly since it begins with “The 50/30/20 rule is…”.
However, it doesn’t quite meet search intent because it doesn’t give enough detail for someone to understand the rule enough to apply it. For instance, it mentions there are three main categories that apply to the rule but does not list them.
A simple tweak to directly answer a question or better fulfill searcher intent is often all that’s needed to help rank in more featured snippets.
How to Do a Content Gap Analysis [With Template].
competitor analysis tools. He changed the angle and added new tools to the list. You can see an immediate spike in performance after he published the new post:
Keyword cannibalization is when multiple pages on your website rank for the same keyword and compete with each other. It is often the case that they compete because they fulfill the same intent.
There are many cases where having multiple pages ranking is not in itself an issue.
For instance, in the case of keyword diversification, you can have multiple pages ranking for the same keyword but without competing with one another.
In this case, you have greater visibility on the SERP and can earn more traffic.
The Opportunities report will take you to a pre-filtered view of keywords you rank for with multiple URLs.
I recommend checking out each keyword to assess if the ranking pages are competing with each other or not.
If you see them constantly swapping positions, consolidating into one article may be the best move forward:
However, if you see them all ranking simultaneously for a decent amount of time, then that’s an example of keyword diversification and likely won’t need additional action from you:
In this report you can also check out your competitor’s websites to see which keywords offer them great diversification opportunities and more SERP coverage.
Doing so could help you identify new angles or intents that your current content doesn’t cover.
In such cases, you could try creating a new piece of content targeting the same keyword but fulfilling a different intent.
For instance, if you already have a definition post, try creating a how-to guide. The content your competitors have will be a good indication as to which angles and search intents will work best for the topic.
competitor analysis tools. He changed the angle and added new tools to the list. You can see an immediate spike in performance after he published the new post:
Keyword cannibalization is when multiple pages on your website rank for the same keyword and compete with each other. It is often the case that they compete because they fulfill the same intent.
There are many cases where having multiple pages ranking is not in itself an issue.
For instance, in the case of keyword diversification, you can have multiple pages ranking for the same keyword but without competing with one another.
In this case, you have greater visibility on the SERP and can earn more traffic.
The Opportunities report will take you to a pre-filtered view of keywords you rank for with multiple URLs.
I recommend checking out each keyword to assess if the ranking pages are competing with each other or not.
If you see them constantly swapping positions, consolidating into one article may be the best move forward:
However, if you see them all ranking simultaneously for a decent amount of time, then that’s an example of keyword diversification and likely won’t need additional action from you:
In this report you can also check out your competitor’s websites to see which keywords offer them great diversification opportunities and more SERP coverage.
Doing so could help you identify new angles or intents that your current content doesn’t cover.
In such cases, you could try creating a new piece of content targeting the same keyword but fulfilling a different intent.
For instance, if you already have a definition post, try creating a how-to guide. The content your competitors have will be a good indication as to which angles and search intents will work best for the topic.
Keyword cannibalization is when multiple pages on your website rank for the same keyword and compete with each other. It is often the case that they compete because they fulfill the same intent.
There are many cases where having multiple pages ranking is not in itself an issue.
For instance, in the case of keyword diversification, you can have multiple pages ranking for the same keyword but without competing with one another.
In this case, you have greater visibility on the SERP and can earn more traffic.
The Opportunities report will take you to a pre-filtered view of keywords you rank for with multiple URLs.
I recommend checking out each keyword to assess if the ranking pages are competing with each other or not.
If you see them constantly swapping positions, consolidating into one article may be the best move forward:
However, if you see them all ranking simultaneously for a decent amount of time, then that’s an example of keyword diversification and likely won’t need additional action from you:
In this report you can also check out your competitor’s websites to see which keywords offer them great diversification opportunities and more SERP coverage.
Doing so could help you identify new angles or intents that your current content doesn’t cover.
In such cases, you could try creating a new piece of content targeting the same keyword but fulfilling a different intent.
For instance, if you already have a definition post, try creating a how-to guide. The content your competitors have will be a good indication as to which angles and search intents will work best for the topic.
There are many cases where having multiple pages ranking is not in itself an issue.
For instance, in the case of keyword diversification, you can have multiple pages ranking for the same keyword but without competing with one another.
In this case, you have greater visibility on the SERP and can earn more traffic.
The Opportunities report will take you to a pre-filtered view of keywords you rank for with multiple URLs.
I recommend checking out each keyword to assess if the ranking pages are competing with each other or not.
If you see them constantly swapping positions, consolidating into one article may be the best move forward:
However, if you see them all ranking simultaneously for a decent amount of time, then that’s an example of keyword diversification and likely won’t need additional action from you:
In this report you can also check out your competitor’s websites to see which keywords offer them great diversification opportunities and more SERP coverage.
Doing so could help you identify new angles or intents that your current content doesn’t cover.
In such cases, you could try creating a new piece of content targeting the same keyword but fulfilling a different intent.
For instance, if you already have a definition post, try creating a how-to guide. The content your competitors have will be a good indication as to which angles and search intents will work best for the topic.
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